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You are asked to choose a Tourism Development Plan (TDP) and use this to answer the questions below.

This assignment is designed to test your knowledge of tourism planning, planning concepts and the planning process. It asks you to demonstrate this with reference to a TDP.

Task

Attempt to answer the following questions.

  1. What is the vision for tourism outlined in your plan?
  2. How does this vision translate into a set of aims and objectives?
  3. What primary and secondary research was undertaken prior to the compilation of these aims and objectives?
  4. How was the plan subject to public consultation?
  5. What product(s) are being offered? How will these be positioned, promoted and distributed?
  6. What human resource issues have been identified in the plan? How does the TDP propose to address these?
  7. How will the plan be financed?
  8. Who will be responsible for implementing the plan? Is there a separate implementation manual?
  9. How will the plan be monitored and evaluated?
  10. What is the timescale for completion?

 

Include an introduction to introduce the task and a conclusion to bring your discussion together at the end. Both should be brief – no more than one or two sentences. A bibliography should be included.

Think carefully about your choice of TDP. Only choose one where you will be able to answer all the above questions. Your TDP can be chosen from anywhere in the world. Numerous examples of TDP’s can be found on the electronic databases in the library and on the web.

 

My chosen Tourism development Plan:

http://www.tourism.sa.gov.au/assets/documents/About%20SATC/satc-sa-tourism-plan-2014.pdf.

 

Guidelines

Your assessment should be written in essay format and should not exceed 2,000 words in length excluding your bibliography and any necessary appendix material.

Please resist from presenting your findings as a series of bullet points or notes. Essays are normally expected to be written in prose. Sub-headings can be used if it helps with producing a detailed and logical structure. At this level all work should be properly referenced.

If you are unsure what is required in terms of essay writing, pick up the necessary student support materials from Student Services or consult the online materials found on Blackboard.

 

Assessment criteria

You will be marked according to the following assessment criteria:

 

Mark awardedMarking criteria
70% +

Excellent to Outstanding

NB: A mark above 80% indicates an exceptional piece of work that excels in respect of these criteria

 

Presentation

  • Clearly and legibly written
  • Within agreed word limit

Skills

  • Well-structured, coherent argument(s)
  • Very good use of relevant evidence (primary and secondary sources and materials) to support and illustrate the argument(s) made
  • Where appropriate, evidence of independent research
  • Comprehensive examination of the subject of the assignment
  • Exclusion of irrelevant material
  • Correct and comprehensive citation of all sources in a recognised format

Knowledge

  • Clear and strong evidence of current knowledge and debates relevant to the assignment
  • Clear and strong evidence of current knowledge of core / central concepts relevant to the assignment
  • Clear and strong evidence of critical appreciation of sources used

Understanding

  • Demonstrates ability to think independently, originally and critically
60-69%

Very Good

Presentation

  • Clearly and legibly written
  • Within agreed word limit

Skills

  • Well-structured, clear argument(s)
  • Good use of relevant material to support the argument(s) made
  • Comprehensive examination of the subject of the assignment
  • Correct and comprehensive citation of all sources in a recognised format

Knowledge

  • Clear and strong evidence of current knowledge and debates relevant to the assignment

Understanding

  • Evidence of ability to reflect critically on the subject of the assignment
50-59%

Satisfactory to Good

Presentation

  • Clearly and legibly written
  • Within agreed word limit

Skills

  • Evidence of attempt to construct argument(s), which may have gaps or lack clarity
  • Evidence of reading and awareness of relevant issues / debates
  • Appropriate sources adequately cited

Knowledge

  • Evidence of knowledge relevant to the assignment

Understanding

  • Some evidence of engagement with, and analysis of, material covered in the module
40-49%

Bare Pass to Adequate

Presentation

  • Legibly written
  • Within agreed word limit
  • Generally weak and / or careless

Skills

  • Some evidence of attempt to address the question
  • Evidence of some reading relevant to the topic
  • Barely adequate use / referencing of sources

Knowledge

  • Limited  knowledge of subject area
  • Over-reliance of material covered in class

Understanding

  • Limited understanding of concepts and ideas relevant to the assignment
30-39%

FAIL

Presentation

  • Poorly presented and / or illegible
  • Beyond or substantially below agreed word limit

Skills

  • Little of no evidence of attempt to address the question
  • Overly repetitious and / or descriptive
  • Inclusion of irrelevant material
  • Little or no evidence of reading relevant to the topic
  • Sources adequately cited or not cited

Knowledge

  • Very little or no evidence of knowledge of, or reading in, subject area
  • Opinions expressed without any supporting evidence

Understanding

  • Little of no evidence of understanding of the concepts / ideas relevant to the assignment and / or misunderstanding of these
0-29%

FAIL

Presentation

  • Very poorly presented and / or illegible
  • Beyond or substantially below agreed word limit

Skills

  • No evidence of attempt to answer the question
  • No evidence of planning answer
  • Overly repetitious and / or descriptive
  • Substantial inclusion of irrelevant material
  • No attempt to cite material adequately or to provide references

Knowledge

  • No evidence of knowledge of, or reading in, subject area
  • Opinions expressed without supporting evidence

Understanding

  • No evidence of understanding of the concepts / ideas relevant to the assignment and / or complete misunderstandings of these

 

 

 

 

 

 

Study  Session 1
 

Topic

 

Introduction to Tourism Planning

 

Key Concepts/Issues

 

What is tourism planning?

Why planning is necessary

National and Regional Tourism Planning

 

 

Teaching/Learning

 

Tutor led activity followed by group discussion.
 

Relevance to Assignments

 

In order to successfully complete assessment 1 & 2, students must understand the key concepts and issues discussed in this session
 

 

Links to LSDS/Key Skills Activities

 

 

Subject knowledge and understanding

Cognitive/Intellectual skills

Brief bibliography

 

 

Independent learning:

 

Reference to tutor handouts

 

Fletcher, Cooper, Fyall, Gilbert & Wanhill (2005) Chap.9

 

Review question checklist

 

Lecture support materials will be provided in hard copy format.

 

 

 

 Study Session 2
 

Topic

 

 

 

The Changing Dimensions of Tourism Planning

 

 

 

Key Concepts/Issues

 

 

Approaches to tourism planning

•          Boosterism

•          An economic approach

•          The land use/physical/spatial approach

•          Community orientated tourism planning

.          Sustainable planning

 

Planning in the 21st century

Prescriptive and descriptive approaches to tourism planning

 

 

 

Teaching/Learning

 

 

Tutor led discussion followed by analysis of case studies
 

 

Relevance to Assignments

 

Assessments 1 & 2 assume a thorough understanding of the key concepts/issues addressed in this section.
 

 

Links to Key Skills

 

 

Subject specific knowledge and understanding

Intellectual skills

Brief bibliography

 

Independent Learning:

 

Reference to tutor handouts

 

Hall (2000) Chap 2

 

Review questions

 

As directed

 

 

 Study Session 3
 

Topic

 

 

Approaches to Tourism Planning

 

 

Key Concepts/Issues

 

 

Planning tourism as an integrated system

Planning for sustainable development

Long range planning

Strategic planning

Public involvement in tourism planning

 

 

 

Teaching/Learning

 

Tutor led discussion followed by a video case study
 

 

Relevance to Assignments

 

 

Assessments 1 & 2 assumes a thorough understanding of the key concepts/issues addresses in this section.
 

Links to Key Skills

 

 

Subject specific knowledge and understanding

Intellectual skills

Brief bibliography

 

 

Independent Learning:

 

 

Reference to tutor handouts

 

Inskeep (1994, 2000) Chap. 3

 

 

Study activities (as directed) & discussion questions

 

 

As highlighted in the lecture

 

 

 Study Session 4
 

Topic

 

 

Tourism Planning – The Sustainable Imperative

 

Key Concepts/Issues

 

The concept of sustainability

What is sustainable planning?

Planning and sustainable strategies

 

 

 

Teaching/Learning

 

 

Tutor led discussion & practical
 

 

Relevance to Assignments

 

 

Assessments 1 & 2 assume a thorough understanding of the key concepts/issues addresses in this section
 

 

Links to Key Skills

 

 

Subject specific knowledge and understanding

Intellectual skills

Practical skills

Brief bibliography

 

 

Independent Learning:

 

 

Reference to tutor handouts

 

Hall & Lew (1998) Chaps. 1,2.5,6

 

 

Review questions

 

 

 

As directed

 

 

 

 Study Sessions 5
 

Topic

 

 

 

The Planning Process / Top-down and Bottom-up planning

 

 

Key Concepts/Issues

 

 

The Planning Process

 

1.         Defining the goals of tourism development

2.         Formulating objectives

3.         Data gathering

4.         The analysis and interpretation of data

5.         Policy and plan formulation

6.         Approving the plan

7.         Implementation and monitoring

 

The Final Plan

 

 

 

Teaching/Learning

 

Tutor led discussion, case study & review
 

Relevance to Assignments

 

 

Assessments 1 & 2 assume a thorough understanding of the key concepts/issues addresses in this section.
 

 

Links to Key Skills

 

 

Subject specific knowledge and understanding

Intellectual skills

Transferable skills

Practical skills

Brief bibliography

 

Independent Learning:

 

Reference to tutor handouts

 

Godfrey & Clark (2000) Chap. 6

 

Analysis of tourism development plans

 

As directed

 

 

 Study Session 6
 

Topic

 

 

Policy Considerations & Structure Planning

 

 

 

 

Key Concepts/Issues

 

 

Formulating a Tourism Development Policy

Formulating a Structure Plan

Planning principles -Access

Staging areas

Clustering

Secondary attractions

Tourism zones

Transport planning

Phased development

Site selection

Planning for seasonality

Resource Auditing

 

 

Teaching/Learning

 

Tutor led discussion, case study analysis, video evaluating a resource audit template.
 

Relevance to Assignments

 

Assessments 1&2  assume a thorough understanding of the key concepts/issues addressed in this section.
 

 

Links to Key Skills

 

 

Subject specific knowledge and understanding

Intellectual skills

Transferable skills

Practical skills

Brief bibliography

 

 

Independent Learning:

 

 

Reference to tutor handouts

 

Gunn (2002) Chaps. 5,7&9

 

 

Review questions

 

 

As directed

 

 

 Study Session 7
 

Topic

 

 

 

Planning & Impact Control

 

 

 

Key Concepts/Issues

 

 

Measuring Economic Impacts

Enhancing Economic Benefits

 

Environmental Impacts

Environmental Protection Measures

Environmental Impact Assessment

 

The Socio-Cultural Impact of Tourism

 

 

 

Teaching/Learning

 

 

Tutor led discussion, video analysis followed by group practical.
 

Relevance to Assignments

 

 

 Assessments 1& 2 assume a thorough understanding of the key concepts/issues addresses in this section.
 

 

Links to Key Skills

 

 

Subject specific knowledge and understanding

Intellectual skills

Transferable skills

Practical skills

Brief bibliography

 

 

Independent Learning:

 

Reference to tutor handouts

 

Mason (2003) Parts 1&3. Cooper, Fletcher et al (2005) Chaps 5,6&7

 

Review questions

 

 

As directed

 

 

 

 Study Session 8
 

Topic

 

 

 

Institutional Planning

 

 

Key Concepts/Issues

 

 

Organisational structures and tourism planning

 

Tourism manpower planning

 

Tourism investment policies and incentives

 

 

 

Teaching/Learning

 

 

Tutor led discussion, followed by analysis of case study material & practical.
 

 

Relevance to Assignments

 

 

Assessments 2 assumes a thorough understanding of the key concepts/issues addresses in this section.
 

 

Links to Key Skills

 

 

Subject specific knowledge and understanding

Intellectual skills

Transferable skills

Practical skills

Brief bibliography

 

 

Independent Learning:

 

 

Reference to tutor handouts

 

Inskeep (1994, 2000) Chap. 8

 

 

Review questions

 

 

 

As directed

 

 

 Study Session 9
 

Topic

 

 

 

Developing a Marketing Plan – An Analysis of Market Planning

 

 

Key Concepts/Issues

 

 

Establishing marketing objectives

Formulating a strategy

Preparing a promotion programme

Providing tourist information services

 

 

 

Teaching/Learning

 

Tutor led discussion followed by a problem-solving workshop.
 

 

Relevance to Assignments

 

 

Assessments 2 assumes a thorough understanding of the key concepts/issues addresses in this section.
 

 

Links to Key Skills

 

 

Subject specific knowledge and understanding

intellectual skills

Transferable skills

Practical skills

Brief bibliography

 

 

Independent Learning:

 

Reference to tutor handouts

 

Godfrey & Clark (2000) Chaps. 5&6, Cooper, Fletcher et al (2005) Chaps. 15,16 & 17

 

Case Study: The LBE

 

As directed

 

 

 

 Study Session 10
 

Topic

 

 

Implementing & Monitoring a Tourism Plan/Plan Financing

 

 

Key Concepts/Issues

 

 

Programming Development

Applying Zoning and Other Regulations

The Need for Development Standards

Implementing Other Programmes

Monitoring Plan Implementation

Financing the process

 

 

 

Teaching/Learning

 

Tutor led discussion, application & case study analysis.
 

Relevance to Assignments

 

 

Assessments 2 assumes a thorough understanding of the key concepts/issues addresses in this section.
 

 

Links to Key Skills

 

 

Subject specific knowledge and understanding

Intellectual skills

Transferable skills

Practical skills

Brief bibliography

 

Independent Learning:

 

 

Reference to tutor handouts

 

Godfrey & Clark (2000) Chap. 9

 

Review questions

 

 

As directed

 

 

Reading List & Assessment Specification

Essential Reading:

Badam B.S. (2009) Tourism Planning & Development. Commonwealth Publishers

Dredge D., Jenkins J (2006) Tourism Planning and Policy. Wiley

Fletcher., J Cooper., Fyall A & Gilbert., D (2008) Tourism: Principles and Practice, 4th Edition. Prentice Hall

Gunn C (2002) Tourism Planning. Basics concepts Cases. 4th Edition, Routledge

Godfrey K, Clarke J (2000) The Tourism Development Handbook. Continuum Press

Gupta R.K. (2008) Sustainable Tourism planning. Sumit Enterprises.

Hall C.M. (1999) Tourism Planning. Prentice-Hall

Hall C.M. (2008) Tourism Planning. Policies Processes & Relationships. 2nd Edition Prentice Hall

Hall C.M., Lew M (1998) Sustainable Tourism – A Geographical Perspective. Longman

Hall D., Richards G (2002) Tourism and Sustainable Community Development. Routledge.

Edgell D., DelMastra A., Swanson J (2008) Tourism Policy and Planning: Yesterday Today and Tomorrow. Butterworth-Heinemann

Lavery P (2003) Tourism Planning. Elm Publications

Malhotra R.K. (2007) Tourism Planning and Management. Anmol Publications PVT Ltd.

Mason P (2008) Tourism Impacts, Planning & Management. Butterworth-Heinemann

Reid D.G (2003) Tourism, Globalization and Development: Responsible Tourism Planning. CABI Press

Wall., G Mathieson., A (2006) Tourism: Change, Impacts & Opportunities. Pearson-Prentice Hall

World Tourism Organisation (2001) National and Regional Tourism Planning: Methodologies and Case Studies. WTO

 

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