Outline of the Essay on Foreign Cars Versus American Cars
- Introduction
- American cars face stiff competition from manufacturing companies in other foreign countries. These companies make vehicles that have better features than those of American companies to compete with the American brands. Understanding these differences is important for the consumers to make informed decisions.
- Both American and foreign companies have regulatory bodies in their countries that regulate the production of these vehicles.
- Thesis: Foreign cars have better quality and brand image than American cars.
- The foreign companies produce better quality vehicles than American companies.
- The regulatory companies use parameters such as the cars’ interior, their feature and accessory dependability, the cars’ body and their interior dependability to compare the car models (Senoz 56)
- Vehicles of American-based companies have a relative inferior quality compared to foreign companies. This gives the foreign company vehicles more demand in the market (Sorez 2).
- The differences between the two companies explain why the foreign companies outdo the local American companies.
- The foreign cars have a better brand image than the American cars.
- Research indicates that countries such as Japan have companies that have better brands than American companies (Gosavi et al. 16).
- The American companies are however improving their brand names.
- Conclusion: The American cars are of less quality and brand image than the foreign cars. Although the American companies are trying to improve the quality of their brands, their vehicles’ still have less preference compared to those of other foreign companies. Thus, the American companies should focus more on improving their car’s quality to get the choice of the consumers.
Works Cited
Gosavi, Abhijit, et al. “Consumer perception of US and Japanese automobiles: a statistical comparison via consumer reports and JD Power & Associates data.” International Journal of Engineering Management and Economics 6.1 (2016): 1-18.
Senoz, Ozge. “A comparison of American and Asian automakers’ vehicles in quality, reliability, and safety.” Missouri University of Science and Technology (2013): 1-74.
Sorek, Gilad. “Competition and product choice in option demand markets.” The BE Journal of Economic Analysis & Policy 16.2 (2016): 1-11.
