Challenges faced by Nokia and their solutions.

Nokia is known as one of the most successful cell phone manufacturers before the age of smart phones. It monopolized the industry for close to three decades. However, there were some setbacks that led to the downfall of Nokia. This paper will identify these challenges and offer potential solutions.

The major cause of Nokia’s downfall was taking time to change with reference to consumer needs. The American iPhone came with a new look and new features, which made it more popular than other cell phones. Samsung took the opportunity and bet on Android and Windows. However, Nokia refused to change and the new phones swept the market and reduced the sale of Nokia phones. The other mistake was to ignore the American market. Nokia focused their sales in India’s growing market and Europe. The choice not to consider the most powerful country and market led to reduced sales and loss of a competitive advantage. Finally, Nokia was faced with lack of teamwork and embrace technologies from other companies and potential partners. The Nokia team should have been more cooperative with other companies to make better phones. Therefore, failing to embrace change, work with other companies, and not focusing on the American market was Nokia’s largest mistake.

A possible solution would be to go with the tide in the business world. I would have the company change its design to be more focused on software than on hardware. There should then be an increase in marketing in the U.S to increase the consumer bracket as the country holds a big potential market for their products. Finally, there is a need to make alliances with other companies all for the satisfaction of the user. This would bring the best of all the required technology to make new phones that would best compete in the current technological world.

 

Works cited

Jia Jianzing Yuchan Yin. Analysis of Nokia’s Decline from Marketing Perspective. Scientific Research Publishing, 2015

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