Part A (Business Report)
- Introduction
Relevant background information about your company, its market, its strategies, its competitors
- Limitations
You can insert this section if there are any shortcomings in your analysis you want to draw attention to, e.g. the company has only been listed for three years therefore you have only been able to analyse three years’ data / there is no direct competitor for competitor analysis and you have overcome this by xxx
- Profitability
[graph and / or table describing one aspect of profitability]
Narrative analysing graph, linking to real world and strategy
Comparison with competitor(s) / industry
[graph and / or table describing another aspect of profitability]
Narrative analysis …
…
- Efficiency
[graph and / or table]
Narrative analysis …
…
- Liquidity
[graph and /or table]
Narrative analysis …
…
- Investor analysis
[graph and / or table]
Narrative analysis …
…
- Conclusion and recommendation
Summary of what you have found – ensure this follows from the rest of the report and does not include new information.
Make a recommendation either to invest or not to invest.
Appendices
You must include:
– most recent statement of financial position, income statement and cash flow statement
You should include
– formulae for calculation of ratios (unless these are shown on graphs / in footnotes)
Other appendices are optional but may include
– news stories
– any other information you think might be relevant
Part B (academic essay)
Your essay should be set out as formal academic writing. You can use the work you have done in Part A to inform Part B, but there will be a change in the writing style.
References
Cite references as for all your university academic work (ask the library if you are unsure).
You may have significantly more references for Part B than Part A. The reference lists can be combined for Part A and Part B, or separate.
