Must be written on request!!
The purpose of this assignment is to test your ability of scanning the wider environment of a company, check
the financial performance, benchmark with competitors and finally to provide recommendations to stay
competitive while also considering the culture and employee behaviour.
You have been provided with a list of FTSE 100 companies – see list below. You are required to select one
company from any of the industry groups suggested.
Part I
The first part of your assignment requires that you present key information about your company such as:
i. Background, history and market position
ii. Products and services
iii. An external analysis (Micro and Macro) of the United Kingdom where the company operates
Part II
The second part of your project requires that you analyse your company’s financial performance in 2016 or
2017 and compare this against one of its direct competitors within the same industry. You must use any two
ratios of the following: net profit ratio, gross profit ratio, and return on assets ratio.
Part III
The third part of your project requires you to make managerial recommendations. In addition to drawing
their recommendations based on Part I and Part II, students must also use strategic and operational
recommendations (SWOT) on how to improve organisational culture and employees’ behaviour in light of the
organisational and behavioural theories covered in this module and conclude how the company can succeed
in an uncertain environment. Here students can use various theories of behaviour (i.e. classical theories) and
organisational culture, either people’s aspects or operational aspects (i.e. TQM, Kaizen).
I will submit the company in the information。
