This is an INDIVIDUAL, WRITTEN poster assessment. Posters are gaining importance in business education as they enable learners to practice their creativity, design, summarising, prioritising and synthesising skills. An effective poster is a communication tool that utilises structure, graphics and text to clearly convey complex messages, while being visually appealing and engaging; text, albeit important, is used sparingly. Posters should be understood on their own, without accompanying explanations. Designing a clearly understandable poster develops skills relevant for this unit as concise visualisations of complex information are crucial elements of Design Thinking.
In order to design the poster, you are required to research academic (peer-reviewed) and high-quality practitioner literature to answer the following question: What is a ‘design mindset’ in the context of innovation?
You are required to address this question by DESIGNING a POSTER, which VISUALLY DISPLAYS your literature research. In order to be successful in this assessment, you are therefore required to design a carefully constructed and logical poster, which displays your understanding of what a ‘design mindset’ is in the context of innovation. More specifically, your poster should:
clearly show the main message of the poster;
be logically structured and aesthetically pleasing;
refer to material you have read in the literature (you should include a MINIMUM of 5 references – in-text references and a reference list in APA style must be included on the poster; please see Moodle for some examples of how this can be achieved in a visually pleasing manner);
clearly address the question;
contain sufficient detail that a layperson (without specific background in Design Thinking) can understand what you are trying to say;
use relevant graphics to visually display the message of your poster; and
use text sparingly.
It is recommended that you use one single PowerPoint slide as your poster (other software may be used). For this unit, you do not have to print the poster but it has to be clearly visible if projected in a classroom. Please see Moodle for further advice on how to create, structure and design effective posters. Supporting material and additional advice is available for both on-campus and distance students.
An outline of the marking criteria is available here.
The detailed marking rubric is attached here.
Moodle also contains FAQs and additional resources.

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