The Hard Rock cafe
A Different Experience
The Hard Rock Cafe opened its first restaurant in London in 1971, and today it has more than 121 restaurants all over the world, and expanded to hotels. The Hard Rock Café discovers that customers do not only want a good meal, but they want experience. Therefore, Hard Rock Café has adapted the experience strategy. They are uniquely differentiating themselves from any other chain restaurant or hotel.
The paper should cover the following:
1- Executive summary: It’s include the founding of the paper, the result ..including the writer point view. (1 page)
2- Description of the organization : the Hard Rock café -Including what they do – why the writer is interesting in the Hard Rock café (2 pages )
3- Where and how the service take place and how the service is delivered – the Marketing strategy (1 page)
4- Competitors – Demographic- outsider factors that impact the Hard Rock service and industry – the important aspects of the outsiders environment including the economic recession and how is it challenging of the Hard Rock café (2 pages )
5- What make the Hard Rock café service different, and social responsibility. ( 1 page )
6- Summary & conclusion: the writer overall after writing the paper. What are the writer personal feelings, what the writer think the future of the Hard Rock café going to be? And what the company should do “Recommendations” (2 page)
Helpful points & references
Experience strategy:
1- Music is a theme of Hard Rock cafe
2-Decoration is dynamic and unique
3-Merchandise shop in each cafe is part of the whole strategy
5- Millions are spent each year to perches Memorabilia of Rock and Roll
Marketing Strategies of Hard Rock hotel experience – San Diego
1- Experience Strategy illustrated by the overall hotel theme
2- Price Range
3- Location
Social responsibility:
Since its founding in 1971, Hard Rock International has been committed to its “Save the Planet” motto
Arbor Day Foundation. http://www.arborday.org/index.cfm
