I guess what I’m looking for is akin to an industry white paper. I work in television advertising. In media sales, our time is mostly spent in the attempt to prove the match between a particular media vehicle and a particular consumer market targeted by a particular advertiser. At my company, we’ve determined that we can demonstrate a compelling market/media match and hence act as an effective target marketing vehicle for product advertisers in the Health and Wellness Foods & Beverages category. As part of a staff presentation I’ve been asked to develop, I want to include an overview that defines the category and briefly discusses the size of the market, projected growth, major brand shares of market, the competitive situation among the major marketers and the leading advertisers. I’d also like to see a special mention of the current lo-carb trend and a brief discussion of some of the things restauranteurs are doing to accommodate this propensity among the customers.

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