Passenger marketing is one of the most important activities in airtransportation which include a broad are of business activity that directs the flow of services provided by the carrier to the customer.
a)Briefly explain in your own words the concept of airline marketing approach.
b) Discuss the difference marketing approaches. State examples for each approaches.
c) From your opinion, which is the best concept of airline marketing approach would you adopt for your airline company and state your reasons.
INTEXT REFERENCE ? should only have: Author name and Date (Ayah Cibulo, 2010)
END TEXT ? is complete one: Author name, date, article title, name of book & publisher, (from book), (Ayah Cibulo, 2010, Important Assignment Info, CASS Guidelines: CASS Publishing)
-??????????if from internet below is the sample:
Ayah Cibulo, 2010, Important Assignment Info, CASS Guidelines, Retrieve on 01 Aug 2010,www.emiratesgroupsecurity/CASS
