This assignment is based on the critical thinking model.

  1. Understand the Case: Start by thoroughly reading and comprehending the case study. Identify key issues, stakeholders, and relevant context. Take detailed notes.
  2. Identify the Primary Issue: Define the central problem that needs to be addressed. Focus on significant factors and avoid distractions from irrelevant information.
  3. Analyze and Choose Frameworks: Break down the case data into categories and patterns. Choose appropriate analytical frameworks such as SWOT, Porter’s Five Forces, or Resource-Based View, based on the case’s information and issues. Justify your choice of framework(s).
  4. Generate Alternatives: Brainstorm feasible solutions or alternatives that address the primary issue. Present multiple approaches, considering what could be taken or eliminated, and explain why.
  5. Evaluate Alternatives: Identify at least three feasible alternatives as candidate solutions. Assess pros, cons, feasibility, risks, benefits, and potential outcomes of each. Ensure alternatives are mutually exclusive.
  6. Use Weighted Decision Matrix: Utilize a weighted decision matrix to assess and compare alternatives objectively. Based on the matrix results, select the optimal solution and provide well-justified recommendations.
  7. Create Implementation Plan: Describe how the recommended solution can be implemented. Address challenges, required resources (organizational, human, tangible, intangible), and factors affecting execution. Incorporate “quick wins” or easily achievable tasks for organizational buy-in.
  8. High-Level Implementation Plan: Present a high-level implementation plan that outlines the sequence of events, resource staging, responsible parties for milestones, and the duration/resources needed for each task. Consider using a table format for clarity.

Guidelines for the paper

  • Begin by thoroughly reading and understanding the case study. Identify the key issues, facts, stakeholders, and context. Highlight relevant details and take notes.
  • Identify the Primary Issue or Underlying Problem: Define the central problem or issue that needs to be addressed in the case. This problem will serve as the focal point of your analysis.
  • Analyze the Case Data and Select/Develop a Framework: Break down the case study data and information into relevant parts. Organize the data into categories and identify any patterns, relationships, or trends. Create a framework that helps you structure your analysis. This could involve using frameworks like SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), Porter’s Five Forces, or the Resource-Based View to analyze the industry dynamics.
  • Generate Alternatives: Brainstorm potential solutions or alternatives to address the identified problem. Consider different approaches, strategies, or decisions that could be taken.
  • Evaluate Feasible Alternatives: Identify at least three (3) feasible alternatives as candidate optimal solutions. Evaluate the pros and cons of each alternative. Consider the feasibility, risks, benefits, and potential outcomes of each option.
  • Select the Optimal Alternative Using a Weighted Decision Matrix: Based on your evaluation of alternatives, select the best or optimal alternative and provide clear and well-justified recommendations. Explain why you believe this is the most appropriate course of action.
  • Create An Implementation Plan: Discuss how your recommendations could be implemented. Address potential challenges, necessary resources, and any other factors that would impact successful execution. Identify “quick wins” and front-load them in your plan to get organizational buy-in.

Guidelines for the paper:

  1. Minimum of four (4) pages, to maximum (5) five pages (not including any in-text tables or figures, title page, or reference page and any additional appendices).
  2. APA style version 7 and formatting required. Do not include an abstract for this paper.
  3. Include a 1-page graphic of the appropriate strategy framework model(s) as figure(s) or table(s) (SWOT, PEST, Porter Five, and so on) illustrating your analysis
  4. APA formatted reference page and title page

Resources: 

  •  Also, refer to this HBR e/book for a more definitive reference: Ellet, W. (2018). The case study handbook: A student’s guide. Harvard Business Review Press.
  • Here is a video on how to create a weighted decision matrix using Excel: https://www.youtube.com/watch?v=j2HtqQjyt5s&t=2s

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