Question 1
What is the major difference between traditional marketing methods and social media marketing?
Question 2
How can small businesses best use social media marketing campaigns? What questions should the entrepreneur pose when considering a social media campaign?
Question 3
Why is it important for businesses to join or build online communities as part of their social media strategy?
Question 4
What is the common feature of all social media sites, and why is it important to business?
Question 5
A brand experience is conceptualized as sensations, feelings, cognitions, and behavioral responses evoked by brand-related stimuli that are part of a brand’s design and identity, packaging, communications, and environments. There are four dimensions to a brand experience. Please identify the four dimensions.
Question 6
Social media evaluation should mirror the assumptions of “pull-and-stay” marketing. Briefly explain the concept of “pull and stay” marketing.
Question 7
From the business owners perspective, explain the two most important types of participation in social media sites and how they are relevant to social media marketing.
Question 8
In what ways can brands utilize social networking for branding and promotion?
Question 9
Describe ways a company can encourage consumers to use social media spaces to talk about their brand.
Question 10
Adoption strategies for social business can be shared across a portfolio of social business efforts and then tailored to the local solution as needed. Although the overlap between internal and external social business efforts is often considerable, most efforts are still separate. Identify and briefly describe two top adoption strategies for external social business efforts.
Question 11
Which of the following types of new media allows for individuals or groups of people to collaborate and build something together?
Select one:
a. Social bookmarking
b. Micro blogging
c. Blog
d. Wiki
Question 12
What are social networking sites? Provide a 1-paragraph response.
Question 13
Calculating return on investment can be difficult unless all factors are known. Most businesses should have a set of key performance indicators (KPIs) in place. Linking social media marketing programs to existing KPIs is the most direct method for determining if efforts benefit the organization and deliver results cost-effectively. What should social media marketing KPIs include?
Question 14
This type of plan is high-level focus, fast to write, and contains key elements only. Some lenders and investors may ask for more information.
Select one:
a.
Market Business Plan
b.
Competitive Business Plan
c.
Lean Startup Plan
d.
Limited Business Plan
Question 15
In the field of marketing, one of the most trusted and widely used research methods is the focus group. Focus group is a controlled group interview of a target audience, usually consisting of _________.
Select one:
a.5-12 participants.
b.10-15 participants.
c.1-5 participants.
d.10-12 participants.
Question 16
What is eMarketing’s chief advantage over offline marketing?
Question 17
Primary data is raw data collected by the researcher. An example of a primary source of data is:
Select one:
- a focus group
b. a governmental publication
c. an organizational publication
d. an internal source
