| Introduction |
The purpose of this unit is to give students an opportunity to explore the world of tourist resorts. Firstly, they will learn about the different types of resorts that exist in the world and focus on some of the management issues that are associated with managing them. Secondly, the students will focus on understanding the difference between an all-inclusive resort and an individually priced resort and the financial challenges that this brings.
Finally, students will be expected to focus on a specific location of their choosing, they will then research a specific resort type of their choice and identify the type of customers that visit the location and why. Focusing on the consumer needs, students are then to produce a creative package tailored to the resort, outlining how the resort would be priced ensuring that the business would be profitable and how it would win business against local competition.
Students will be able to use the knowledge gained during this unit to help in a career as a general hotel manager or business entrepreneur
There are four learning outcomes to this unit:
1. Examine the different features of common resorts and the potential issues of managing them
2. Evaluate the different types of resorts and the packages available
3. Analyse the consumer needs in a specific location to create a resort package that focuses on these needs
4. Apply the guiding principles for achieving sustainable tourism for a chosen resort
It would be good to use current examples from resort located around the world to support your work when required.
To succeed in this unit, you are required to follow the scenario provided and complete all the required assessment criteria.
Your submissions should demonstrate your understanding of how your research links coherently to the different aspects of the Tourist resort management. Any work submitted should include evidence of your research with references (Harvard Referencing).
Assignment Title: Managing Resorts and Creating Holiday Packages for a Resort
| Submission Format |
| This submission will be in the form of an individual report. The recommended length of this submission is 4500–5000 words, excluding reference list (bibliography), although you will not be penalised for exceeding 5000 words. Where appropriate, learning theory and additional research must be used, and referenced according to the Harvard Referencing system. The work must include a bibliography for all referenced work using the Harvard referencing system. |
| Unit Learning Outcomes |
| LO1 Examine the different features of common resorts and the potential issues of managing them LO2 Evaluate the different types of resorts and the packages available LO3 Analyse the consumer needs in a specific location to create a resort package that focuses on these needs LO4 Apply the guiding principles for achieving sustainable tourism for a chosen resort |
| Assignment Brief and Guidance |
| Scenario and Activity: Having accumulated some years of experience in the hotel sector, including within resorts and having almost completed a HND in Hospitality and Tourism management, you have secured a placement in a resort (Grand Hyatt Baha Mar, Bahamas) as a Trainee Assistant General Manager. As part of the placement, you need to produce a report for your school on what you have learned about resort management. The report needs to Critically evaluate the potential issues and challenges of managing a range of specialist resorts recommending the steps and the solutions required to minimise risks. In order to be sufficiently thorough, do not forget to fully introduce the key features of the resorts first before focusing on their operational requirements. Then you will have to Justify a range of resort packages, providing specific examples, and the tactics applied to achieve overall sales objectives to fulfil overall sales and maximise profitability. The next part will be to Justify decisions made in planning and proposing a resort package analysing unique selling points of the proposed package against competitors. In order to do so, you will have to start with Critically analysing the customers’ needs you identified after conducting a market research, before proposing a business plan for a new resort package for your selected resort, analysing unique selling points of the proposed package against competitors and how it maximizes business and profitability. Finally, you will have to Critically evaluate the sustainable approaches, practices, and initiatives for your selected resort in achieving overall business success in term of brand value, image, and business performance. |
DO NOT COPY-PASTE THE NOTES!
| Learning Outcomes and Assessment Criteria | ||
| Pass | Merit | Distinction |
| LO1 Examine the different features of common resorts and the potential issues of managing them Describe 3 type of resorts (a definition), their product and services, usual location, any specific feature.Discuss the challenges while managing them overall.Discuss how their specialist area operate. For the ski resort this is the ski domain, for the golf resort, it is the golf courses, for the beach resort it is the water sports, and for the spa resort, it is the spa treatments. At the same time, you need to highlight the potential issues you could face while managing these specialist areas. | ||
| P1 Explore the different types of resorts, their key features and potential issues and challenges of managing them There are numerous type of resorts spread around the world. Some are based on the principal activities where they are located, others have just a theme that is not linked to the location. The most common resorts are seaside resorts, ski resorts, spa resorts and golf resorts. There are other types are of resorts – Resort city, Theme park resort, Cruise ship, Casino resorts, Eco-tourism resort, Short-break holiday resort, etc. Different type of accommodation 1. Traditional lodging (hotel) 90% of resorts 2. Timeshare (buy the right to use the bedroom for a certain number of days a year) 3. Self-catering chalet, 4. Self-catering mobile home 5. Bungalows, huts, tents, 6. Private villa Often resorts will have a mixture of these. SEASIDE RESORTS: A seaside resort is a resort town or resort village, or resort hotel, located on the coast. Seaside Resorts Location: Resort located in a city (Benidorm, Spain)Small island resort (Maldives, Pacific Ocean)Resort with wild beaches (Holywell beach, Cornwall)Large island resort (Caribbean (Turcs & Caicos) Big brand resorts and destinations – Four Seasons Resort Bali at Jimbaran Bay, Indonesia; Hilton Moorea Lagoon Resort and Spa, French Polynesia – https://www.cntraveler.com/galleries/2014-12-11/worlds-best-beach-resorts-readers-choice-2014; https://www.clubmed.co.uk/; Seaside resort activities: Swimming pool, Angling, Canoeing, Rowing, Sailing, Jet skiing, Banana boat, Scuba diving, Water skiing, Archery, trampoline, beach volley, Para sailing, motorboat racing, cruising, Wildlife spotting, tennis, bowling, etc. Health and Safety of activities needs to be mentioned. https://www.telegraph.co.uk/travel/family-holidays/europes-best-holiday-resorts-with-kids-clubs/ Seaside resort Facilities – https://www.clubmed.us/r/cancun-yucatan/y Challenges: Global Warming,Quality of the environment (area around the resort: The resort relies on the quality of the resource (how good it looks)- beaches, forest, cliffs, etc. to attract and satisfy guests. Irresponsible activities (deforestation) can seriously erode the health and aesthetics of the area If pristine, it creates a desire (paradise on Earth);Connectivity (rail, plane, road links) if remote locationshoreline and beach erosionQuality of watersecurity of the touristWaste managementSome island have limited resources (water, food) The social and cultural impacts on population: On lifestyle which is different than tourist’s (religion, habits, way to dress, drink and behave); Number of touristsOn culture: The greater the divergence of characteristics (race, nationality, appearance, affluence) between the interacting groups the greater the potential for social impacts. Difference of wealth. Arts, craft, local and regional identity, history, architecture, cuisine, can all be enhanced and developed in response to tourist interest. Employment can improve and so is the quality of life of the locals. SKI RESORT: The ski industry has identified advancing generations of ski resorts: First generation Developed around a well-established summer resort or village (e.g. Davos, St. Moritz, Kitzbühel, Chamonix, Megève, Val Gardena). Second generation Created from a non-tourist village or pasture (e.g. St. Anton, Lech, Courchevel, L’Alpe d’Huez, Aspen, Breckenridge). Third generation or integrated Designed from scratch on virgin territory to be a purpose-built ski resort, all the amenities and services nearby (e.g. Sestrière, Flaine, La Plagne, Isola 2000). Fourth generation or village resorts Created from virgin territory or around an existing village, but more concerned with traditional uses (e.g. resorts built since 1975 like Shahdag Mountain Resort, Azerbaijan). Best ski resorts for all-round ski holidays: Val d’Isere, France; Meribel, France; Tignes, France; Verbier, Switzerland; etc. Ski resort location – low altitude is 1000m; medium altitude is 1500m; high altitude is above 2000m up to 4000m Facilities: https://www.skiworld.co.uk/ski-chalets Different type of accommodation: 1. Traditional lodging (hotel) 2. Timeshare (buy the right to use the bedroom for a certain number of days a year) 3. Self-catering (chalet) 4. Catered chalet packages where you have staff cooking and maintaining the chalet Ski resort facilities: Food (small selection of restaurant); Bars; Nightclub (optional); Entertainment (musicals, entertainment team); Shopping; Ski and snowboard schools (group or private) as this a technically challenging sport; Kids clubs; Spa / treatments; Swimming pool Ski resort Activities: Alpine or downhill skiing (different levels) – Green:Easiest; Blue:Easy; Red: Intermediate; Black: Expert.Cross-country skiingFreestyle skiingSnowboardingOff-piste skiing, etc. Ski resort other activities: Snowmobiling; Cross-Country racket trekking; Ice skating; Paragliding, Tobogganing, etc. Ski resort challenges: https://www.bbc.com/news/world-europe-51524278 Global warmingSoil ErosionDeforestationFossil Fuel EnergyExpensive to set up, Very short winter seasonImpact on environmentPermit to open a resort and operate (local gov), Connectivity to access the resort, etc. SPA RESORT: A spa resort is built principally to provide spa services (many) and then usually have other activities included such as a seaside activities, golf. A hotel that offers a few spa services in NOT a resort. A Golf, ski or beach resort will often offer some spa services but they are NOT a spa resort: CLC Kusadasi Golf and Spa Resort (Turkey). Different usage, European spas focus on cures and health, American operations concentrate on the promotion of a healthy lifestyle based on a combination of exercise, weight loss, and pampering. There are two types of Spa: Based on treatments: Visitors go there for the range of treatments on offer usually beauty treatments, location does not matter.Based on location: Thermal and mineral spas destinations which rely on the type of water from that specific location for health reasons, treatments are often health treatments. Thermal and mineral spas destinations: Pamukkale, Turkey; Aix-les-Bains Alps, France; Szechenyi Thermal Bath Budapest, etc. Thermal and mineral spas destinations: Thermae Bath Spa Bath – UK; The Blue Lagoon, Iceland; Miskolctapolca, Miskolc, Hungary and others Spa resort treatments: Face Treatments (exfoliation, steam, moisturizers, masks, peels and massages)Body Treatments (aquatherapy, body polishes, body wraps and Vichy showers. In aquatherapy, you soak in aqua-jet tubs with aromatherapy oils, moisturizers and exfoliates. These soaks improve circulation and exfoliate and hydrate the skin.)Massages (Swedish massage, Deep-tissue massages, Hot-stone massages, reflexology massage focuses primarily on the feet.)Nail Treatments (shaping and polishing nails)Hair Removal (waxing)Medical Treatments (not common) microdermabrasion, CACI face-lifts, Botox injections, Restylane, Juvederm, laser hair removal and pulsed-light hair removalParaffin wax treatments, etc. Spa resort common spa facilities: https://www.espaskincare.com/spas/facilities.list Spa resort common spa facilities: Vitality pool + Jacuzzi TepidariumIce fountainRasulUV treatments Spa resort facilities: Hotel bedrooms, sometimes villa; A restaurant or two usually based on healthy eating /detox; Bar or two, plus a juice bar Spa resort challenges: Level of competition Fast changing trends (difficulty to react)Demand irregular (late week and weekends) GOLF RESORT: Usually built near cities.The design of the golf course is the most important part. The difficulty must be adapted to the target customers.Often there are several golf course within a resort.Accommodation is hotel bedrooms, villas, apartments.Restaurant, bars, a ClubhouseGolf resorts always offer other activities (seaside, spa) and different sports, tennis, basketball, mini golf, playground, football, volleyball, petanque. http://www.golfresortsdirect.com/golfresort/181 https://www.ft.com/content/9286f208-f1c3-11e9-a55a-30afa498db1b Golf resort Challenges: Licenses needed:Before opening the golf course, developers need to get the authorisation from the local authorities to build itSize of resort:Often has more than 2 golf courses (60 hectares per course)Global warmingImage (perceived as a rich man sport) Golf resort challenge: Environmental issues: https://www.bbc.com/news/uk-scotland-48789620 Wildlife and habitat displacement: Destroyed’ Trump golf course dunes to lose special status: Government watchdog Scottish Natural Heritage has recommended that Menie links be removed from an existing site of special scientific interest (SSSI). SNH concluded Mr Trump’s golf course had “destroyed” the sand dune system, causing permanent habitat loss where tracks, tees, fairways and greens had been constructed. P2 Discuss the differences in operational requirements of specialist areas and the potential issues managing the different specialist areas for a range of resorts Operational requirement/ issue for Seaside Resorts: Operational requirement/issues are ONLY BASED ON THE RESORT CORE ACTIVITY. Here it is the beach/water sport Water treatment for swimming pool = chemical usage (COSHH) Lots of equipment required (jet ski, scuba diving) = a lot of maintenance Finding the specialist staff that can deliver the required services, life guards, scuba diving instructors, tennis coaches. (issue of recruitment and retention) Health and safety of families (water sport) For marinas, lifebuoys and ladders should be present. The fire-fighting equipment in the marina covers fire extinguishers and water hoses. Other types of lifesaving equipment include rescue boats, and rescue stations = cost Operational requirement/ issue for Ski Resort: Provision of ski equipment because not all tourists will own their own equipment. Ski shoes, batons, ski, clothing, helmets, googles. Issues: MaintenanceCostManaging stockSki instructors are required for the ski schools. Issue is recruitments Destination Operation requirement: Ski resort lifts;Chair lift; Surface lifts (tow);EGG (gondola) Issue: All of these require heavy maintenance to ensure efficient operation and safety. Timing of maintenance is another issue, has to be done in Spring or Autumn Operation requirement: Ski Patrol to help injured skiersIssue: finding professionalsCost (usually shared between Resorts)Health and safety, a lot of skiers get injured every year (3000 in the Alps), some die (100 in avalanches mostly, in the Alps)Ski resort Avalanche Control:Issue: cost, danger, Forest, bombs, snow bridgesSnowmaking (snow cannon) – issue: huge amount of water used and energy, poor quality snow (ice crystalsGrooming for improving the skiing condition and safety – issue: maintenance and pollution (salt added to snow), etc. SPA RESORT Operational requirements and issues: The requirement of specialised staff is really important. You need to recruit professional masseuse and staff that can deliver all the treatments. Issue is finding and keeping them as well as training.Maintenance of the equipment without impacting the business (needs to be schedule around usage time)Water treatment (cost of chemicals) + COSHHBeauty and treatment creams and products stocks required to avoid shortage. Issue is the cost to but them hence a high cash flow requirement Operational requirement / issue for GOLF RESORT: Maintenance – grass, bushes, water, hotels, sand bankers, etc.Water – Cost and water quality Operational requirement / issue: Staffing Course management and maintenance staff (greenkeeper and Golf landscapers are not that common.)Caddy staff to carry equipment and drive golf cartStarters and rangers (support players through the course)Coach for lessons / Professional players to challenge customers. Both are PGA teaching professionals. They define how attractive it is to play in the resort.Golf Pro shop staffIssue is recruitment, retention, trainingGolf equipment is required:Golf carts (need for maintenance, insurance, H&S of customers)Golf bags (cost of buying)Golf clubs, tees and balls | M1 Evaluate different operational requirements for a range of resorts and their management strategies to minimise issues and challenges | D1 Critically evaluate the potential issues and challenges of managing a range of specialist resorts recommending the steps and the solutions required to minimise risks |
| LO2 Evaluate the different types of packages available 1. You need to EVALUATE (advantage and disadvantage) different types of resort packages (at least 2) and explain how they help the resort to attain their sales objectives.2. You need to include some specific examples of packages from specific resorts3. Do not write about Covid a lot.4. Must include photos5. Explain Different type of packages and Evaluate for Customer and Business6. Explain Advantages and Disadvantages ● 1 slide for Food and Beverages is enough ● 8 pictures for example (like in the slides) – Crop the photos (must include photos only, not screenshots with other info around) ● FIT – better don’t use. It’s hard to find examples ● Dynamic package – Is custom made, so it’s hard to use as an example ● TOUR!!! – Use photos | ||
| P3 Assess different types of resort packages and how they fulfil overall sales objectives providing specific examples Give 2 examples! 5 MAIN TYPES OF PACKAGES TO CONSIDER: All inclusive, Dynamic packages, Special-interest Tourism, Group tour package; F&B included but no activities, Full board, drinks not included, Half Board, B&B. Please, include pictures! The example should match the description. Tourism packages include: transportation to and from the destination, accommodation, F&B, activities, adventure, sport, visits to museum/galleries, translator/guide/instructor, entertainment at night, etc. All Inclusive package: https://www.tui.co.uk/holidays/all-inclusive Internal and external elements of the package (The aim is to maximise this part in order to maximise the usage of internal resources): What are the internal elements? Accommodation (different level of quality)Food (some might be charged extra)Beverage (local or international)Activities within the resort and/or provided by the resort using its own equipment.Transfer to airport if using the resort vehiclesSightseeing if using the resort own guides and/or transportFlight if the resort own their planesShops (souvenir, equipment, supermarket if self-catering) which is not included in the package. What are the external elements: Transport to airport and/or to other destinations, (taxi company)Transport to the resort (plane, train, boat, etc.)Sightseeing when using external service providers Any activity that is outsourcedAny infrastructure that is nearby and must be used (motorway toll, parking fee)You can charge the customer a fee for arranging these services (booking a flight and including it in the package with transfer to the resort) Advantages for the Traveler(Customer): Cost saving and budgetingResponsibility is on the operatorConvenience and time-savingSocialQuality of service Disadvantages for the consumer: InflexibilityTourist is not necessarily interested in all the parts of the packageNot everything is always included Advantages for the travel agent: Agent commissionSavings in time and costWide variety of package tours available Disadvantages for the travel agent: Control Advantages for the Business: creates unique products, because elements are usually different than the packages of other resorts;Increase the occupancy throughout the seasons;may maximize revenue by offering extra services that are not includedThe customer spend all his/her budget within the resort, maximizing the revenue and profit.Great cash flow as the full stay is paid before arrival while you pay the supplier after the tourists leave Disadvantages for the Business: Requires large investment when all customers are on all-inclusive package as they expect to be able to use all services.The equipment is only used for part of the year (lack of ROI)Maybe source of disappointment for customer if they cannot use the services they want.Packages are usually sold on a weekly basis (arriving Saturday afternoon, leaving Saturday morning) creating operation management issues Dynamic packages: Dynamic packaging enables travellers to build their own package of flights, accommodations, F&B and activities instead of purchasing a pre-defined package, according to what they want (flexible). Pricing is always based on current availability. Escorted group tours are rarely included and trip-specific add-ons such as airport parking and show tickets are often available. Dynamic packages are primarily sold online, but online travel agencies will also sell by phone owing to the strong margins, complexity and high sale price of the product. Advantage for traveler: Book and pay only for the services desired. Disadvantage: Tend to be more expensive per service, more extra charge to pay Advantage for the resort: Helps to manage the services better as not all visitors will use all the services. This means that less investment is required to buy equipment. Disadvantage: Less opportunities to upsell, sell extra services. https://greeking.me/tailor-made?gclid=Cj0KCQiA9OiPBhCOARIsAI0y71BJiq2gl-3rA4pzJxcsppe6QnB4Mh8Xq07P03eZwTCL9qxWnOFIDawaAnDxEALw_wcB How to create a successful package: Build the package around a core activity or attraction that is appealing to the target market;Price the package competitively; Package compatible activities and services together, based on the market group needs/wants you expect to attract;Maintain quality;Communicate clearly with your customers to avoid surprises when they arrive; Include an acceptable profit. E-solutions for selling packages: https://www.wbe.travel/solutions/destination-management-companies/ Pricing structure of resort: A tariff will be formulated according to the market. Delegate (conference), Seasonal, Mini breaksRack rateGroup ratesCorporate rates Weekend / week day rateDiscount rateRack rate is the full rate as advertisedGroup rates tends to be lower as it means it is a bulk buying of roomCorporate rates are lower because you could establish a contract with a firm with a guaranteed level of business. Weekend rate can be higher as it is more popular time of arrival. Week day rate can be lower to act as a discount to attract more customers. Selling a package cheaper is better than not selling it at all.Discount rate /negotiated rate. Those can change depending on the situation surrounding the discount. Seasonal: peak time, off peak, school holidays, summer season, etc… Mini breaks and weekend breaks may have some F&B included. They are guaranteed to last a few days. To determine the rate you should take into account a few factors: CompetitionCustomer profile (social and financial status)Standard of serviceLocation of the hotelLocation of the roomsFacilities availableMarketing | M2 Critically evaluate the overall business implications of developing and running a range of resort packages | D2 Justify a range of resort packages and the tactics applied to achieve overall sales objectives to maximise profitability |
| LO3 Analyse the consumer needs in a specific location and create a resort package that focuses on these needs This LO should be specific about the chosen resort! Do NOT write generically! Whatever you write for the marketing research, should be used in the business plan! Add photos. Explain how the package will help to maximize business and profitability. Consumer analysis: Package development: Business proposals and business plans | ||
| P4 Conduct market research into a specific resort location and determine the needs of a chosen target market Use Google map, Trip Advisor, UNWTO Introduce facilities, activities, location and conduct a marketing research (based on which, later you are going to have to write the Business plan). Attractions are NOT related to the Resort. There is an option in Google map that shows them. Info can be find in their website too. Explain them not just list them. Location of the Resort – use photo/sreenshot of it (in size, showing the rest of the Country around) Present 3 touristic attractions in the area where the resort is located. Introduce 3 direct closest competitors (Resorts, NOT a hotels!) Research the customers (for our RESORT) and their needs. Use Demand Analysis to examine the existing and intended visitor markets of the destination with some segmentation – Try Tourism Board from the country of the resort to find data, Tourism Ministry Department, Tourism statistic in the Country. Create diagrams or use some from the website if you want. You have to be specific on the needs and explain them. Review past surveys and feedback online (Trip Advisor) to understand what customers want and what is missing (complaints), etc. You must be sure that the package answer the customer needs you listed! Market research must be secondary. You need to carry out an inventory of the existing tourism services, attractions and strengths in your region as a way to identify new opportunities. An inventory of the existing services and attractions in your region may include an analysis of: •physical attractions , •natural history and wildlife, •cultural and heritage attractions, •entertainment, •special events (global event) and their dates Tools used for analysis of market research: Statistics – SiteProfiler; Tableau Public; Statista; Google trends, etc.Content Research – Google Alerts; Quora; Feedly; Flipboard, etc.Survey Tools – SurveyMonkey; Pickfu; Typeform, etc. Competitor analysis: their strengths and weaknesses. List 3 of them minimum for each Resort (product, price, services). How they compare to your business. Use TripAdvisor, Google map, Quick Search, Wappalyzer, etc. Things to know about your customers: Who they are (segmentation)What they doWhy they buyWhen they buyHow they buyHow much money they haveWhat makes them feel good about buyingWhat they expect of youWhat they think about youWhat they think about your competitors Target Market (customer): start with a Demand Analysis to examine the existing and intended visitor markets of the destination with some segmentation Try Tourism Boards from the country of our resort to find data Summarise the information, brief and to the point. Create diagrams if you want. Key components: Tourist arrivals and characteristics: information on a visitor’s place of origin, demographic and socioeconomic profile, travel itinerary, purpose of visit, length of stay, and spending patterns.Travel patterns and trends, which should place the destination and its visitor profile within the context of general travel patterns and trends. Understand customer needs: Start with existing data Review past surveys and feedback online to understand what customers want and what is missing (complaints), customer interviews, and customer-support call logs (4-6 needs from the comments)This is where you need to use TRIP ADVISOR TO COMPILE THIS INFORMATION Other methods: Mapping the customer journey (identify points of friction and opportunities for improvement.)Interviewing customersInterviewing stakeholders Types of packages: All-Inclusive Packages (family, honeymoon, business, etc.) Packages for Groups Packages for Individual Travelers (FIT)Dynamic Packaging Special-Interest TourismWith more or less F&B included YOU MUST MAKE SURE THAT THE PACKAGE ANSWER THE CUSTOMER NEEDS YOU LISTED P5 Propose a business plan for a resort package based on the findings of market research Best option is to choose “All Inclusive” package that already exist, modify it by adding something and name it. State the advantages of the package (USP), describe it (what is included), explain price, define the place (marketing) – how will you sell it? Promotion strategy. Determine your goals and objectives (2-3 for each, based on the package – just write them, do not explain. For example – “Increase the revenue by 10%” NAME your package. Advantages of the package (USP) Describe the package – transportation, accommodation, F&B, activities, entertainment, etc. Pricing – just guess it, but must make sense! Define the place – how will you sell it – your website, social network (which), travel portals, online travel agents or agencies, etc. Promotion strategy – it has to make sense according to the selling price – Instagram, Facebook, booking.com, etc. Any extra charge regarding any of these components (Food, Beverage, activities especially) will have to be highlighted when you describe the package. Be specific at all time! | M3 Critically analyse the needs of customers and create a resort package to maximize business and profitability | D3 Justify decisions made in planning and proposing a resort package analysing unique selling points of the proposed package against competitors |
| LO4 Apply the guiding principles for achieving sustainable tourism for a chosen resort Investigate the different sustainable approaches, practices and initiatives implemented by a chosen resort hotelEvaluate how the different sustainable practices and engagement used supports brand value, image and business performance. Key principles of sustainable management Destination competitiveness and sustainabilityThe challenges of resort management versus sustainabilityManaging and maintaining brand value, image and customer expectations Environmental policy, audits and initiativesCorporate Social Responsibility and ethical considerations | ||
| P6 Investigate the different sustainable approaches, practices and initiatives implemented by a chosen resort hotel You need to provide a definition of Sustainability first. Then based on the same resort as LO3, you need to research and explain the different sustainable practices and engagement used by the resort. This could be in term of environmental protection, recycling, etc. (check the website of the resort) DO NOT WRITE GENERICALLY, THE ONLY SOURCE YOU NEED IS THE RESORT WEBSITE. IF YOU MENTION ARTICLES ABOUT SUSTAINABILITY THAT HAVE NO LINKS TO YOUR RESORT, IT WILL TRIGGER A REFERRAL AS THEY DO NO APPLY TO YOUR RESORT. THIS IS ABOUT WHAT THE RESORT IS PRACTICING, NOT WHAT THEY SHOULD PRACTICE. Key principles of sustainable management – https://en.unesco.org/sustainabledevelopmentgoals ; https://www.researchgate.net/publication/332593288_THE_CONCEPT_AND_PRINCIPLES_OF_SUSTAINABLE_DEVELOPMENT Example of sustainable approaches: https://www.monster.co.uk/advertise-a-job/hr-resources/workforce-management-and-planning/management-skills/what-is-corporate-social-responsibility/ ; https://www.fairtrade.org.uk/ ; Example 1: Environmental: Use organic food, less deliveries, switching to LED, etc. – https://recyclenation.com/2015/08/15-ways-your-office-can-reduce-its-carbon-footprint/Example 2: Social cultural impactExample 3: Workplace based https://group.accor.com/en/commitment/sharing-our-knowledge/guest-studies http://sustainability.clubmed/ https://startups.co.uk/how-to-create-an-environmental-policy-statement/ http://sustainability.clubmed/preserve/manage-our-resort-by-respecting-environment/ Benefit of sustainability: https://www.environmentalleader.com/2017/12/time-fire-restaurant-sustainability-heres/ Brand value: https://core.ac.uk/download/pdf/56362518.pdf ; https://www.environmentalleader.com/2017/12/time-fire-restaurant-sustainability-heres/ CSR IMPACT ON EMPLOYEES: Improved Employee RelationshipsEnhanced Employee Identification with the Organization Improved Retention CSR financial impact: CSR improves your organisation’s reputation as more responsible and sustainable than your competitorsCost reductionsstaff in greener businesses may be healthier and more productive in their workWaste can be reduced and materials recycledHappier, more loyal customers https://about.hyatt.com/en/world-of-care/caring-for-the-planet/sustainable-building-and-operations.html https://about.hyatt.com/en/world-of-care/caring-for-the-planet/responsible-sourcing.html https://bahamar.com/foundation/ https://www.rainforest-alliance.org/green-vacations/baha-mar/ https://bahamar.com/conservation/ | M4 Evaluate how sustainable approaches, practices and initiatives for a chosen resort enhance support brand value, image, and business performance | D4 Critically evaluate the sustainable approaches, practices, and initiatives for a chosen resort in achieving overall business success |
Do NOT copy-paste the above notes.
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To access any feedback (formative/summative) you will have to access Moodle and open your assignment. You will have to click on the blue comment box in the righthand side and the feedback will appear within the text. You might have to click on the blue bubbles to see the feedback.
| Extension and Late Submission |
If an extension is necessary for a valid reason, requests must be made in writing using a course work extension request form to the head of department. Please note that the lecturers do not have the authority to extend the coursework deadlines and therefore do not ask them to award a coursework extension.
The completed form must be accompanied by evidence such as a medical certificate in the event of you being sick.
| Plagiarism and Collusion |
Any act of plagiarism and collusion will be seriously dealt with according to the regulations. In this context, the definition and scope of plagiarism are presented below:
‘Plagiarism occurs when a student misrepresents, as his/her own work, the work, written or otherwise, of any other person (including another student) or of any institution. Examples of forms of plagiarism include[1]:
- the verbatim (word for word) copying of another’s work without appropriate and correctly presented acknowledgement;
- the close paraphrasing of another’s work by simply changing a few words or altering the order of presentation, without appropriate and correctly presented acknowledgement;
- unacknowledged quotation of phrases from another’s work;
- The deliberate and detailed presentation of another’s concept as one’s own.’
All types of work submitted by students are covered by this definition, including, written work, diagrams, designs, engineering drawings and pictures.
‘Collusion occurs when, unless with official approval (e.g., in the case of group projects), two or more students consciously collaborate in the preparation and production of work which is ultimately submitted by each in an identical, or substantially similar, form and/or is represented by each to be the product of his or her individual efforts. Collusion also occurs where there is unauthorised co-operation between a student and another person in the preparation and production of work which is presented as the student’s own.’ (’Carroll, J and Appleton, J. (2001) Plagiarism – A Good Practice Guide. Oxford Brookes University/JISC, Oxford)
All submissions for assessment must be submitted on Moodle in order to generate a Turnitin Report on plagiarism. The maximum Turnitin score admissible is 15% but a submission can be referred with a lower score depending on the size of the submission and size of the text highlighted for similarity. Assignments with high similarity will be automatically referred for reworking and resubmission.
Including pictures of text or any other type of information (diagram for example) when created by the student will trigger an automatic referral.
Any student might be called to seat through a viva with the lecturer to confirm any parts of the module through an interview which will then form part of the summative assessment.
Assignment Resubmission Policy
A Resubmission is any work handed in for final assessment a second time. The Final Deadline is the date on which the whole assignment must be completed and submitted (usually in week 12 at the end of the semester).
Work submitted To be Resubmitted
1 Referred after Final Deadline Two weeks after the final deadline
2 Missed Final Deadline End of next semester
3 Missed formative assessment(s)
and Referred after Final Deadline End of next semester
Recommended resources
Textbooks
ARGAWAL, S. and SHAW, G. (2007) Managing Coastal Tourism Resorts, A Global Perspective. Bristol: Multilingual Matters.
CHRISTIE MILL, R. (2012) Resorts: Management and Operations. 3rd ed. Chichester: John Wiley and Sons.
MURPHY, P. (2011) The Business of Resort Managements. 2nd ed. Oxford: Taylor and Francis.
WALKER, J. (2015) Exploring the Hospitality Industry. 3rd ed. New Jersey: Pearson.
Websites
www.greenhotelier.org Green Hotelier, Sustainable news, articles. (General Reference)
https://ecotourism.org/ The International Ecotourism Society
https://sustainabledevelopment.un.org/?menu=1300 UN Sustainable Development Goals
www.gstc.org Global Sustainable Tourism Council Industry criteria (General Reference)
www.hotelmanagement.net Hotel Management
(General Reference)
www.unwto.org World Tourism Organisation Sustainability (Research) www.wttc.org/en-gb/ World Tourism and Travel Council (Research
