Research, analyze and discuss two different companies in the news that seem to have strong corporate cultures, one company with a positive corporate culture and the other company with a negative corporate culture. Describe both organization’s internal and external financial and corporate image and whether these results have been positive or negative in the news concerning the type of culture the organizations have towards employee satisfaction and retention and how this type of culture (internal and external) could be related to the company’s financial performance. Discuss your research results as to what types of cultures (internal and external) these two companies demonstrate to their customers and the general public. Explain the cultural advantages and disadvantages that each of these companies exhibits. |
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