Name ________________
Semester ________________
Date ________________
LP6 Worksheet – Marketing Tactics
As a reminder, remember that this assignment should not exceed 2 pages. It is not graded on word count, but rather on your ability to relate course concepts to real-world application.
| Prompt 1 – After reading the Coca-Cola Smartwater article, identify at least 3 important marketing tactics that you observed. Please explain? |
| Prompt 2 – After reading the La Croix Sparkling Water article, identify at least 3 important marketing tactics that you observed. Please explain? |
| Prompt 3 – After reading each of these articles, what do you feel that Coke and La Croix have in common (from a marketing perspective). Briefly explain. |
