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Integration of labels into brand positioning and brand communication taking third-party labels and independent labelling into account
1) What perception do consumers have towards labelling strategies? 
2) Why do consumers pay a premium for labelled products? 
3) What are consumers expectations towards sustainable sourcing of cocoa or agricultural products? 
4) What is consumers viewpoint on unfair trading practices? 
5) What level of knowledge do consumers have about the impact companies achieve with the premium customers pay for labelled products? 
of labelled products have about
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