Report Structure
Section 1: An analysis of the company’s strategic position
Provide an overview of the company you have chosen.
1. Identify and apply 2 appropriate tools and techniques to analyze:
A) The internal environment of the company
B) The external environment of the company
2. This analysis of the company’s strategic position should include:
a) Leadership and communication
b) The company culture including its ethical and value base
c) The company’s position in the sector
d) A critical evaluation of the strengths and limitations of the tools
and techniques you have used
e) The client needs
3. Following your analysis on the company’s strategic position, identify the main
issues that you could advise the company to address.
Section 2: Recommendations to the organization
1. Based on your analysis in Section 1, propose 3 recommendations for the
company.
2. Ensure that each recommendation is clear, has appropriate detail, is justified and
is feasible in this context.
3. Recommendations should refer to the leadership and communications strategy of
the company, taking account of internal and external stakeholders.
Section 3: Implementation of Recommendations
1. Based on Section 2, explain how the company would implement the
recommendations put forward to support the changes in its strategic direction.
2. This section will include analysis of the following:
a) Leadership styles – this must include reference to different leadership
styles supported by theories, models and/or evidence.
b) Communicating the vision to the key stakeholders
c) Leadership strategy and the impact on organizational direction
3. This section considers the actions that should be taken by the company in order
to achieve the recommendations that you have described above.
Section 4: Critical Reflection
Select and use a model (e.g. Gibbs reflective cycle) to reflect your learning experience
on the CMI module (i.e. FutureLearn course content, learning journeys, etc.) Consider
the following question:
1. How you might apply your learning and knowledge from this module to your own
area of study and future career aspirations?
