How Consumer Demographics and Health care Marketing plays a role in Consumer Selection of Health care Resources.
Assignment Content
The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources.
1) Select 1 of the following in your community or surrounding area:
a) Walk-in clinic, such as an urgent care facility
b) Retail clinic in your local grocery store or retail pharmacy
c) No-appointment physician’s office
2) Research the market of this facility. Consider the following as you complete your research:
-Demographics of the consumers who use the facility selected
-The location of the facility selected
-The marketing used to bring in consumers to the facility selected
Write a 700- to 1,050-word paper that analyzes the market perspective of the facility selected. Ensure you:
-Describe the facility selected, including its location.
-Analyze the demographics of the consumers who use the facility selected.
-Include the cultural and generational demographics in your analysis.
-Analyze the marketing approach used for the facility.
-Consider the targeted audience of the facility based on the demographics of the consumers who use the facility.
-Consider whether marketing techniques can be the same when marketing to different demographics.
Cite at least 1 reputable reference.
Format your assignment according to APA guidelines.
