1. What is your assessment of the Chase Sapphire Reserve card? Is this a good product for JPMorgan Chase (JPMC)? For the Sapphire brand? why or why not?

2. Why has Chase Sapphire Reserve been so successful in acquiring customers? will this success continue over time? why or why not? what changes would you make to their customer acquisition straregy going forward?

3. How successful will Chase be at retaining Chase Sapphire Reserve customers into their second year? What would you suggest they do to improve their odds of retaining their customers?

4. Optional : Extra points (5 points) Referral reward programs are designed to motivate consumers to spread positive word of mouth (WOM) about products or services and thus, in essence to integrate customers into the sales force (Biyalogorsky, Gerstner and Libai, 2001). Would you recommend this credit card to your friends? why or why not?

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