Writing Assignment Topic: What is the role of campaign advertising in a social media world?

The following is detailed information about the writing assignment.  If you have any questions, please post them here, in “Ask the Professor”, or, alternatively, send me an e-mail.  Thanks!   

Topic:  For this project, you will use a mass communication theory to investigate a media effect(s) related to contemporary U.S. political communications. See the other entry in this module for a list of possible writing assignment topics.

Writing Instructions:  Your paper should clearly state your position on/conclusions about the media effects issue posed in your research question, supported by researched evidence and reasons, including at least one relevant mass communication theory studied in this course.

The body of the paper should be between 1,500 and 2,000 words long.  It should be double-spaced and the font size should be either 10 pt. or 12 pt.  The paper should have margins that are at least one-inch wide on all sides (to allow room for comments).  In addition, it should include a title page and citations.  

It should employ 6-10 credible and authoritative resources, of which at least three must be peer-reviewed, scholarly journals. Its ideas must be properly documented with in-text citations and an end-of-text reference list that conform to the American Psychological Association’s style rules

Specific quotations must be employed, properly integrated into the paper as direct quotes, summaries, or paraphrases, accompanied by in-text citations that reflect American Psychological Association style rules. No more than two of the direct quotes may be extended/block quotes. The sources may not include general websites, blogs, Wikipedia, or wiki-type materials.

Your paper must be carefully edited and proofread. It should be well-organized, thorough, logically written, and free from grammatical and spelling errors. The paper also should follow the general American Psychological Association manuscript rules and be double-spaced with a title page. 

Please see the grading rubric as a separate topic in this module. In general, the paper will be evaluated in terms of how well it meets the requirements of the assignment for both content and form; how in-depth the exploration and analysis of the issue is; how well outside sources are integrated into its narrative; the credibility, currency, and authority of its research; and how professionally the paper is written and edited in terms of academic language conventions.

If you need help with American Psychological Association citation style, see this Examples page in our library’s resources. For help developing your paper, see the Effective Writing Center’s online guides to writing and research.  

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