– Assume that you are a marketing consultant to any of the telecommunication companies whose traditional target market, “people who make local and international calls and messages” is shrinking due to their switching to companies that offer free video and audio calls, chats, and messages such as Skype, BOTIM, Viber, WhatsApp, Hi U, Line, etc. This segment is projected to decrease over the next ten years. Recommend other potential market segments and discuss the criteria you should consider to ensure that the identified segments are useful.
- Explain in details and give full examples to illustrate your thoughts.
- Each potential target segment must have a name that reflects the content of the target segment.
- Each potential target segment has to be profiled in terms of demographic, geographic, psychographic, and behavioral characteristics.
- Then each potential target segment should be DIRECTLY FOLLOWED by the targeting evaluation
criteria:
- The segment size and potential growth
- The segment attractiveness structure (i.e., competition)
- The company resources, objectives, and values
- Conclusion and recommendation
- This assignment is an individual assignment.
- Before submission, please make sure that you cite everything you have taken using APA style of citation otherwise it is considered plagiarism.
- Word file, report should be between 1000 and 1500 words in length, Times new roman, font 12, justify alignment, 1.5 lines space.
- The name of the electronic file should be in this format: your attendance number as shown in the attendance list- one space Your name. For example: 23- Mohammed Al Shamsi
- You should submit this assignment as a soft copy to my e-mail
- This assignment represents 10 % of the total grade.
- Look below for the cover page format
GOOD LUCK
Cover page should take this format:
| University Logo Individual Assignment (2) The Potential Market Segments for the (name of the company) Prepared by Your attendance number- Student name ID: Submitted to Dr. Date of submission |
