- Perform a complete financial analysis of Will’s grill using SPMR worksheets. Assess profitability, liquidity and growth using all the tools provided in the Financial Analysis Guide
 - Assess the value chain of Will’s Grill for best practices and/or areas needing improvement.
 - Use the resource-based view to identify the competencies and skills the firm has that provide the organization with a competitive advantage. Summarize the impacts of the company’s resources in providing a competitive advantage (Be Specific).
 
- Conduct a SWOT analysis on the company and include pertinent financial assessment aspects revealed by your answer to question 1.
 - Identify the firm’s present mission and business model. Does the existing mission and business model fit with market forces? What changes to either should be made?
 - What are the strategic issues the firm must address to be competitive?
 - In your role as a consultant, what strategic (Chapters 5-9) and operational (Chapters 10-12) changes would you recommend to the CEO to address the firm’s strategic issues?
 


