1. Read the case posted below within this activity and answer all questions listed below.
Activity:
The media and communication industry face new challenges from the rapid proliferation of mobile devices. These organizations need to find better ways to reach out users carrying their “second screens”.
This activity is linked to the implementation of an IBM solution by Globo TV, during the FIFA world-cup in 2014. It involves topics such as social media analytics and sentiment analysis.
You must answer all questions included. Provide an overview of the topic to an audience assuming no previous knowledge about it.
Read the Rubric so you get a better idea of what you need to include, how to present. But as always, you are welcome to bring your own ideas, your own styles, as long as you develop a professional presentation from which most people can learn about the topic / issue.
General questions to consider for Case Studies
What is the actual problem?
What are the known facts? (Including latest information on company that you may find in other sources, e.g. Wall Street Journal, CNN Money, BBC News, etc.)
What decision is to be made?
How the problem ought to be solved?
What are the alternatives?
What are your recommendations? (Support your proposals with content from corresponding chapters in the textbook, and from any reliable publications such as CIO magazine, Forbes, Wall Street Journal, Harvard Business Review, etc.)
Once the presentation is recorded, you will submit your presentation. Make sure you comply with the due date.
Globo TV scored big during the FIFA World Cup with IBM
Questions for the case study:
Describe challenges that Globo TV was facing. Discuss the ramifications of such challenges.
How did Globo TV use social media analytics and sentiment analysis?
What were Globo TV’s challenges? How did Globo TV overcome them with social media analysis and sentiment analysis?
In what other areas, in your opinion, can Globo TV use social media analysis and sentiment analysis?
