Case Questions:
1. What strategy does Heineken follow in the global beer market?
2. What is the structure of the global beer industry?
3. What changes has Heineken made that will help it deal with its challenges?
Case Questions:
1. What strategy does Heineken follow in the global beer market?
2. What is the structure of the global beer industry?
3. What changes has Heineken made that will help it deal with its challenges?