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The case has been written to give you an integrated view of strategic management. After reading the case, you should be able to understand external environment analysis, internal resource analysis and firm’s business-level strategies coherently. 
Case Questions: 
1. What are Southwest’s most valuable resources and capabilities? Explain what makes them valuable. 
2. What is the external environment of airline industry? 
3. What are the business-level strategies that Southwest used? 

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