Please answer these 4 questions.
Each question around 400 words and please note the layout of the answers should be in paragraph style.
Please refer the textbook of order#620225
Q1) How do advertisers try to use group influence? Can you find any specific examples and describe the relevant of group Behavior and influence?
Q2) “Consumer Behavior is irrational, organizational buying is rational”. Discuss.
Q3) Should marketers use techniques to encourage impulse buying? Why/Why not? Is it acceptable in some circumstances and not in others? Is there really such a thing as impulse buying anyway?
Q4) Does marketing contribute to consumer misbehaviour?