list the question below and answer each question based on the reading. the primary reading is in the attactment.
1 – Describe the 3-tranche dynamic to the funnel, outlined in the reading.
2 – How has the middle of the funnel (interest + desire) become addressable?
3 – How does the digital-era funnel differ from the classic one? Why is this important? Explain the pressure that major established brands have and will continue to feel from smaller, more niche brands.
4 – Under what situation should a brand continue to spend on advertising? (1-2 lines is enough)
5 – What are the dynamics that will drive the decline of TV’s dominant share of advertising spend?
there is a background reading
BACKGROUND READING: Marketing Funnel: Take It One Step At A Time
https://www.forbes.com/sites/forbesagencycouncil/2017/06/08/marketing-funnel-take-it-one-step-at-a-time/#30fd7435f3be
