This week, you have been hired as a market researcher to complete an exploratory study on innovative market sectors:
- Aerospace, aircrafts, and drones
- Games, apps, and social media
- Green technology
- Biotechnology, Drugs, and genetics
- Nanotechnology
Use research results from Week 4 Homework (Anticipated consumer behaviors/Anticipated consumer needs) ATTACHED
Choose only one innovative market sector, and using the Plunket Research Online Database, the class textbook, and at least one article from a marketing journal, complete the following:
- Summary of the market analysis and anticipated consumer needs
- Competitive forces
- Create a prototype of one potential product or service using the “Layers of the Product” (Salomon et al., 2017, p. 236)
- Use images, designs, or blueprints
- Outline potential market and marketing challenges
- Present your results to the classroom as a 10-minute audiovisual deliverable with slides (e.g., narrated PowerPoint, visual Voice Thread, Kaltura, Camtasia, etc.) talking points are needed for me to say with the power point I can add it into the power point that you create.
