You are the CEO of XYZ manufacturing company. You have decided that you would like to market your product to Turkey.
Consider the following points in your essay; you can make assumptions, but support your work with facts and scholarly
references:
 Discuss the reasons why your company would want to expand overseas, including why international business
differs from domestic business.
 Discuss what your mode of international business would be and how moving abroad will expand sales.
 How will you minimize risks and acquire resources?
Write an essay incorporating the external influences that impact business. You should address each facet illustrated
below.

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