Each group of two students has to write a Crisis Communication plan for one of the following entities:
The plan should have the following sections
- Rationale for having a crisis communication plan for the selected organization: why does a certain company need a crisis communication plan? (maximum 300 words)
- Crisis scan (5-7): possible crises explained (the most relevant to the selected organization) (maximum 150 words per crisis)
- Plan objectives: based on the body activities, populations and values (3-5) (200 words maximum)
- Stakeholders mapping (various audiences) (Maximum 700 words)
- Audience overview (200 words maximum)
- Media kit:
- Media contact list (list of journalists and contact media people) (150 words maximum)
- Press release samples- ( for one crisis only) (700 words Maximum)
- 3 press release
- 1 direct response to the accident causing the crisis)
- 2ed During the crisis (an update)
- 3 after the crisis
- A spokesperson: who and why? (100 Words Maximum) choose someone in the company and explain why
- Communication strategy: key values that should be emphasized by body that could vary according to the type of the crisis (700 Words Maximum)
- Form a crisis communication team: names, positions and rationale (200 words Maximum)
For the plan you should follow the below guidelines and be informed with the sample of Crisis Communication plans available on ilearn
- Your writing has to be precise, clear, and informative.
- Your decisions, policies and strategies have to be well thought of, and adequately justified
- The plan has to be free of plagiarism and very well cited.
- The plan has to be based on research and first hand and secondary data collection.
Formatting
- Your project has to have a cover page with details of team members, title and word count, and work distribution.
- Font 12 Times New Roman, double spaced.
- Free of typos and grammatical mistakes.
- Clear headlines and structure
- Reference page at the end (APA style)
- Appropriate citation.
Evaluation process
This will be evaluated based on completeness, quality, clarity and specificity of expression and terminology, reference to theory and practices of PR specialists, use of theoretical and professional terms and knowledge, analytical skills bringing various factors together.
