MAKT 355
Project Guidelines
- Topic:
- Advertising campaign effects on the success of organizations depending on the following fields:
- Health: (Fight against Smoking, Drugs, Cancer disease)
- Environment
- Education
- Business (Automotive, Food & Beverage, Travel & Tourism, Real Estate, Telecommunicating, Banking)
- Total words required 4000- 4500 words.
- Format required:
- Font: Arial
- Font Size: 12
- Line spacing between rows: Double
- Cover page required, and should include the following:
- Advertising & Promotion MRKT 355
- AUK University
- Project’s Name/ or Title:
- Prepared By student’s name:
- Student Number:
- Word count ( )
- Professor’s name:
- Date of submitting the project:
Note:
Every page of your project should include at the bottom – right corner: your First name, Last name
- Index & Executive Summary are required
- Citation, Bibliography, Appendix (if using) should be documented: APA/ or MLA Citation Style to be used. Website bellow shows the rule & examples
- You will be graded on
- Cover page
- Table of content
- Executive summary
- Introduction
- Project Body/ Content: IMC Application & Implementation & analysis,
- Conclusions
