Assessment Brief
| Module Title: | International Management |
| Assessment Title: | Report – Country Analysis |
| Assessment Number (if relevant): | 1 of 1 |
| Assessment Type: | Written |
| Restrictions on Time/Length : +/- 10% | 4000 words +/- 10%. Penalties apply if breaching limits. |
| Individual/Group: | Individual |
| Assessment Weighting: | 50% |
ASSIGNMENT OBJECTIVES:
- To demonstrate ability to research, analyse and interpret the international managerial environment as it applies to a selected organisation.
- To apply theoretical concepts and models in support of business analysis.
- To produce a professional report and recommendations suitable for senior executive management.
Requirement
As an international management consultant, you are required to select a country from the list below [and AGREE WITH THE MODULE LEADER] –
and submit a report, addressing the following issues :-
- An evaluation of the KEY Pestel factors which will feature over the next 5 years , identifying opportunities and threats [45 marks]
- An assessment of the business implications of the above Pestel factors [20 marks]
- An assessment of the advisability of standardizing OR adapting the marketing mix, where a foreign multinational enters the market. [35 marks
Assessment Criteria
| Heading | Required |
| Content and structure
65% | Answers topic questions thoroughly and convincingly. Elaboration and justification of points/arguments made. Businesslike and concise analysis – professional tone. Logical organisation and presentation of the paper – flows well. Conclusions and recommendations compelling.
|
| Sources 20% | Variety, legitimacy and currency of sources.
|
| Language and style 15% | Appropriate vocabulary, formal academic tone. Correct spelling, punctuation, grammar, page numbering. Fluent sentences, clear transitions, and effective paragraph structure. Referencing – appropriate standard [see below] Professional presentation
|
| Total 100% |
List of Countries – no two students may choose the same one – first come first served
- Argentina
