Case study deliverables (text must follow this order with current APA level headings for each component):
- Executive Summary
- Existing mission, objectives, and strategies
- A new mission statement (include the number of the component in parenthesis before addressing that component)
Great mission statements address these 9 components:
- Customers: Who are the firm’s customers?
- Products or services: What are the firm’s major products or services?
- Markets: Geographically, where does the firm compete?
- Technology: Is the firm technologically current?
- Concern for survival, growth, and profitability: Is the firm committed to growth and financial soundness?
- Philosophy: What are the basic beliefs, values, aspirations, and ethical priorities of the firm?
- Self-concept: What is the firm’s distinctive competence or major competitive advantage?
- Concern for public image: Is the firm responsive to social, community, and environmental concerns?
- Concern for employees: Are employees a valuable asset of the firm?
- Analysis of the firm’s existing business model
