Storytelling is becoming an integral aspect of brand messaging to protect its personality and to align it with customer experience. Review the McKinsey article entitled “The power of storytelling: What nonprofits can teach the private sector about social media” along with related articles based on your research as the basis for your discussion in answering the below questions.
The questions are:
1) Why build a storytelling experience around a client’s brand?
2) What it takes to design an effective story that is aligned with the client’s brand value proposition?
3) How to integrate the brand storytelling experience into multichannel media for your client project?
4) What are the imperatives of building an effective storytelling experience?
After answering these questions, please include a review of one of the articles you researched and how that relates to storytelling.
1 page, (3 sources,1 is given)
