Please answer these questions about the Lion Anthony Beer Case (CASE.pdf) : (IMPORTANT!!!!)
1. Examine each of the cooperative relationships described in the case (there are quite a few).
(MAKE A LIST and answer A B C D about every relationship!)
A. What type of relationship is it?
B. What resources do it partner seem to being to the relationship?
C. Why did the firms involved choose this type of relationship?
D. What were the strengths/weaknesses of the relationship?
Note: Some of the relationships are discussed in more detail than others. Just use the facts that are available in the case.
2. The beer companies entering the Chinese market seem to mainly focus on forming relationships with Chinese beer companies. Given the problems encountered in the Chinese market, what other types of companies could they partner with? What resources would such partnerships bring together?
3. What should Lion Anthony do next?
Note: Remember, this class deals with interfirm relationships and negotiations. You should focus on options that relate to the class.
please us the PDFs that I have included as resources!
There are faxes for this order.
